T.G.I.FRIDAY’S UNVEILS NEW
FLAGSHIP STORE IN EASTWOOD WITH MODERN
CONTEMPORARY CASUAL LOOK
“In Here It’s Always Friday”- this is the maxim that
T.G.I.Friday’s continues to live by, in every location. And it rings true for
the new 250-seater, multi-level store that recently opened in Eastwood City
in Libis. It is
the only free standing Friday’s branch in the country since most are located
inside the malls.
The brand’s
infectious energy and wholesome fun, great food and service, PLUS a whole new
look characterize this new branch. From
the iconic red and white stripes that are trademarks of T.G.I.Friday’s, to the
‘elegant clutter’ that decorate the walls and the bar where the action is,
Friday’s Eastwood showcases the new
look that makes it the perfect place to
celebrate life and make it one big party, any day. It is the restaurant chain’s 13th
store.
CONTEMPORARY CASUAL
LOOK
“T.G.I.Friday’s
evolves with the times to relate to its growing market and make the brand more exciting,” says Lilet Martinez, Vice-President
for Operations. Since
T.G.I.Friday’s believes its doors are not merely entry points but a portal to
what is exciting, fun, friendly and innovative, the new look is evident right from its very
façade. Gone are the traditional canopies and awnings. Greeting each guest is bigger, bolder T.G.I.Friday’s font to
amplify the invitation. Even from the
outside, people can view the restaurant
just like a retail display window showcasing good food and great times.
The artistic
‘clutter’ of eclectic memorabilia, which is part of Friday’s heritage and
tradition, is still there; only this time the decorative pieces have moved
forward a few decades— to include knick knacks from 80s, 90s and even the new millennium. Disco
balls and other more current icons such as Marilyn Monroe, Elvies Presley and
Superman and even the posters of Sex and the City and
Pirates of the Caribbean (Lets just
take out the posters portion)
are in view. Aside from the “Album Wall” (which
highlights musical greats from Elvis Presley to Michael Jackson),
there is another accent spot at the store’s second level which features Tonka
toys, Toy Soldier, cassette tape, Sesame Street’s Elmo, M&Ms and other
popular emblems which T.G.I.Friday’s “Generation Now” market could easily
identify with. Furthermore, there is a spot where guitars of
different make and style is displayed.
But even with these memorabilia, the dining area has an airy, uncluttered
feel. “T.G.I.Friday’s décor of vintage Americana that has become one of the most recognizable
symbols of the restaurant since its inception in the USA in 1965 remains; we rejuvenated
the contents so they are relevant to the times and qualify as contemporary
restaurant design. Decors were framed
and the arrangement is more organized so as to make the dining feel more breezy. Given the changes in the look,
Friday’s remains approachable, familiar
and relaxing - qualities that make every
visit memorable,” Martinez
explains.
There are sleek pendant
lamps ( round drop lights in the dining area above each table) for brighter lighting. Comfortable seating is possible with spanking red chairs, community
tables and flexible banquettes booths. There are elevated booths with step up and ‘huggable’ booths that create
a warmer feel for the guests.
Colors and textures are warm
and bright with touches of urban sophistication. Friday’s signature red hue is now more
evident unlike the blue and red
combination in other stores.
WOW! SERVINGS OF AMERICAN FOOD
While the interiors have been
refurbished, there are some things that will remain: Friday’s energetic
spirit, great food and exceptional brand of service.
Delightful American dishes
served in huge portions continue to
elicit an excited “Wow!” from guests.
The menu, developed through years of experience and
with firm grasp of diners’ pulse, features flavorful and
delicious fare such signature appetizers
Fried Mozzarella and Potato Skins. There is a wide selection of hearty choices
ranging from salads, burgers, fajitas, pastas, sandwiches, steaks and seafood
dishes. Friday’s Chicken Fingers remains the topseller while the most
popular dessert is the over-sized Oreo Madness.
You wouldn’t go wrong too if you decide to
order from the Jack Daniel’s Grill,
mouth-watering meat and seafood dishes smothered with Friday’s exclusive sweet and savory Jack
Daniel’s sauce. These are served by a team
of efficient and friendly waitstaff known to be some of the best in the local
casual dining industry. Guests can look
forward to new dishes (such as Almond
Crusted Chicken Salad, Grilled Caribbean Wings, Jack Daniel’s Sampler, Honey
Pecan Salmon, and new sumptuous desserts) that will grace the menu beginning
this December 1.
The bar is the
center from where the energy radiates.
The use of wood with stainless steel combination adds to a more casual
feel as opposed to the granite material used in some stores.
Friday’s Eastwood has
a bar on each of the two levels where drinks are mixed and where skilled
bartenders perform their signature bar flairs that adds excitement. Boasting of a rich beverage tradition, the
bar has a wide array of alcoholic and non-alcoholic drinks such smoothies, flings and mocktails.
Friday’s shakes things up a bit by
offering “Bottomless Mojitos” at
P305 everyday from
4PM onwards.
Thus, for all those who look forward to loosening up and
chilling out in a fun, casual atmosphere—any time of the day, any day of the
week, the Friday’s bar is the place to be.
“T.G.I.Friday’s promotes gathering together, sharing
and connecting,” Martinez
says. “From the food to the friendly service,
each visit is a celebration our guests look forward to. Anytime is
really a good time for a “Friday’s” at Eastwood—one place you will never get enough of!”
T.G.I.
Friday’s Eastwood is open from 11 am – 12 MN ( sun –
Thurs) , 11 am – 2am (Friday – Saturday) For inquiries, call 584-3479 or
696-7031. Also, check out its website www.fridays.com.ph
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